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Instagram Marketing

kod szkolenia: DM-INS / PL DL 1d_ENG

Instagram is one of the most engaging social media platforms, yet it is constantly evolving — with new content formats, algorithm updates, and changing ways of reaching audiences. This live online training shows how to manage Instagram communication in a strategic and effective way: from understanding how the platform works, through creating compelling content and recording short-form videos, to analyzing performance and using Instagram as a sales channel.

During the training, participants move through the entire process — from communication planning and understanding the algorithm, to a hands-on workshop focused on recording and editing video content. As a result, they gain both solid theoretical knowledge and practical skills that can be implemented immediately on their own profiles.

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The training is designed for individuals who:

  • manage business or personal Instagram profiles and want to do it in a more strategic and effective way,

  • work in marketing, social media, sales, PR, or create content as part of their own business,

  • want to understand how the algorithm works and how to create content that drives reach and engagement,

  • need structured knowledge about Instagram formats, Reels, storytelling, and content creation tools,

  • want to learn how to record and edit short-form videos for Instagram — without the need for professional equipment.

  • A stronger understanding of how Instagram works and what effective communication on the platform truly requires.

  • The ability to plan content and manage a profile in a consistent, engaging, and audience-focused way.

  • Practical knowledge of the algorithm — what increases reach and what to avoid.

  • The ability to record and edit simple, engaging videos using just a smartphone.

  • The skills to analyze performance, draw actionable insights, and use Instagram as a real sales and business tool.

1. Instagram – Introduction

  • Why it is worth communicating with your audience on Instagram – the platform’s role and business potential

  • Who uses Instagram and how – current data and statistics

2. How the Algorithm Works and What Influences Content Visibility

  • How Instagram’s algorithms function and how they impact content distribution

  • Different content placements (Feed, Reels, Stories, Explore)

  • How hashtags work – best practices and common mistakes to avoid

3. Planning Your Instagram Communication

  • Example approaches to content creation on Instagram

  • Profile audit elements – what to review and optimize

4. Effective Communication on Instagram

  • Visual layer – framing, composition, and best practices (bio, highlights, feed consistency)

  • Instagram formats (Posts, Reels, Stories) – creating synergy between formats

  • Reels сценарios – proven best practices

  • Tools that simplify content creation

5. Instagram Video Workshop

  • How to record video with your smartphone – what you need to know at the start

  • Technical basics: lighting, framing, sound

  • Step-by-step video recording process

  • Editing video in the Edits app

6. Measuring Performance and Results

  • Vanity metrics vs. actionable metrics

  • What to analyze on Instagram and how to draw conclusions

  • Instagram Insights, Meta statistics, and Edits as sources of analytical data

7. Instagram as a Sales Tool

  • Summary of effective tactics for reaching new customers

  • Lead generation on Instagram – advertising opportunities

  • Automated responses

  • Do’s & Don’ts in Instagram activities

8. Q&A Session

No prior preparation or specialized knowledge is required from participants.

  • Training presentation materials

  • Certificate of participation

english