Integrated Marketing and Sales in B2B
kod szkolenia: DM-B2B / Sales_B2B
The “Sales–Marketing Alignment in B2B” program, delivered in a closed format, is a series of dedicated workshop sessions tailored to the organization’s actual sales and marketing processes. Its goal is to create a lasting alignment between marketing and sales through shared definitions, processes, metrics, and collaboration rituals. The program can take the form of a single introductory session to structure knowledge or multiple sessions in which solutions are developed collaboratively.
Participants work on their own data, pipelines, and leads, jointly designing a cooperation model that supports the company’s revenue goals. The program focuses on implementation and long-term alignment, rather than a one-off change.
The program is designed for marketing and sales teams, leaders of both functions, and management in B2B companies that want to build a lasting collaboration between marketing and sales.
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A marketing–sales collaboration model tailored to the company
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Clear definitions of MQL, SQL, and SLA
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A consistent marketing and sales funnel
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Shared KPIs and revenue goals
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Improved communication and trust between teams
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A sustainable system of collaboration, not a one-off initiative
Session 1: Diagnosis and a Common Language
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Analysis of current collaboration
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Funnel and process mapping
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Identification of key issues
Session 2: Designing Alignment
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Definitions of MQL, SQL, and SLA
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Lead handover model
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KPIs and responsibilities
Session 3: Implementation and Sustainability
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Collaboration rituals
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Feedback and optimization
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Action plan for next steps
Participants should be familiar with current sales and marketing processes, as well as pipeline data.
Training: english
Materials: english