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Instagram Marketing

training code: DM-INS / PL DL 1d_ENG / EN

Instagram is one of the most engaging social media platforms, yet it is constantly evolving — with new content formats, algorithm updates, and changing ways of reaching audiences. This live online training shows how to manage Instagram communication in a strategic and effective way: from understanding how the platform works, through creating compelling content and recording short-form videos, to analyzing performance and using Instagram as a sales channel.

During the training, participants move through the entire process — from communication planning and understanding the algorithm, to a hands-on workshop focused on recording and editing video content. As a result, they gain both solid theoretical knowledge and practical skills that can be implemented immediately on their own profiles.

training assurance
For more information, please contact the sales department. For more information, please contact the sales department.

The training is designed for individuals who:

  • manage business or personal Instagram profiles and want to do it in a more strategic and effective way,

  • work in marketing, social media, sales, PR, or create content as part of their own business,

  • want to understand how the algorithm works and how to create content that drives reach and engagement,

  • need structured knowledge about Instagram formats, Reels, storytelling, and content creation tools,

  • want to learn how to record and edit short-form videos for Instagram — without the need for professional equipment.

  • A stronger understanding of how Instagram works and what effective communication on the platform truly requires.

  • The ability to plan content and manage a profile in a consistent, engaging, and audience-focused way.

  • Practical knowledge of the algorithm — what increases reach and what to avoid.

  • The ability to record and edit simple, engaging videos using just a smartphone.

  • The skills to analyze performance, draw actionable insights, and use Instagram as a real sales and business tool.

1. Instagram – Introduction

  • Why it is worth communicating with your audience on Instagram – the platform’s role and business potential

  • Who uses Instagram and how – current data and statistics

2. How the Algorithm Works and What Influences Content Visibility

  • How Instagram’s algorithms function and how they impact content distribution

  • Different content placements (Feed, Reels, Stories, Explore)

  • How hashtags work – best practices and common mistakes to avoid

3. Planning Your Instagram Communication

  • Example approaches to content creation on Instagram

  • Profile audit elements – what to review and optimize

4. Effective Communication on Instagram

  • Visual layer – framing, composition, and best practices (bio, highlights, feed consistency)

  • Instagram formats (Posts, Reels, Stories) – creating synergy between formats

  • Reels сценарios – proven best practices

  • Tools that simplify content creation

5. Instagram Video Workshop

  • How to record video with your smartphone – what you need to know at the start

  • Technical basics: lighting, framing, sound

  • Step-by-step video recording process

  • Editing video in the Edits app

6. Measuring Performance and Results

  • Vanity metrics vs. actionable metrics

  • What to analyze on Instagram and how to draw conclusions

  • Instagram Insights, Meta statistics, and Edits as sources of analytical data

7. Instagram as a Sales Tool

  • Summary of effective tactics for reaching new customers

  • Lead generation on Instagram – advertising opportunities

  • Automated responses

  • Do’s & Don’ts in Instagram activities

8. Q&A Session

No prior preparation or specialized knowledge is required from participants.

  • Training presentation materials

  • Certificate of participation

english